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"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.
Watching a You Now stream can be an overwhelming experience.
This growth is part of a broader boom in live streaming services.
Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.
"Smartphones provide all the critical pieces for these new services.
"The broadcaster is not the only content creator in the room," says Sideman.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.